Hiring creators
Running a campaign
Write the brief, set a per-creator budget, invite creators, compare Pitches, hire, and close the campaign when the team is complete.
Your budget is per creator, and it is guidance
It is what you expect to pay one creator, not a total for the campaign. Hire five from one brief and each is paid on their own contract. A Pitch prices the work itself, and accepting one creates the contract at that price rather than at your figure.
A campaign turns discovery around: you publish one brief and creators answer it with priced Pitches. It is the right route when you want several creators or want to compare offers against the same scope.
The Campaigns page
Campaigns are separated into Open, Drafts and Closed. Each row shows its status, activity and the actions that are valid now.
A draft can be previewed, edited, cloned or deleted. An open campaign can be viewed or managed. A closed campaign remains as a record and can be cloned when you want to run a new round without starting from an empty form.
Browser-saved AI previews also appear with the drafts. They remain on the device where they were generated until you turn one into a campaign or delete it.
What a brief carries
A campaign has a title, a one-line summary, a cover image, a full description, an optional niche, requirements, optional non-cash extras, a budget with a currency, and optional dates.
Description. What the work is for, what it should feel like, and what a good result looks like. This is what a creator reads before pricing an offer.
Requirements. The conditions a creator has to meet, such as language, location, tone or a shot list.
Extras. Non-cash things you are adding on top of the fee, such as products to keep or an event invitation. The fee itself belongs in the budget.
There is no deliverables table to fill in. A brief states the outcome you want. The creator proposes the deliverables in their Pitch and prices them, and what they propose becomes the agreed scope of the collaboration. Format notes such as portrait rather than landscape, rough length or a shot list go in the description and the requirements, in your own words.
Who should answer is decided by the niche and your requirements. A creator who makes content for you produces it regardless of which platforms they post on, and reach says nothing about whether they can do the job, so neither one is part of a brief.
The builder, step by step
Creating a campaign has six steps. Editing an existing one has five, because there is already a brief and the drafting step would offer to replace it.
| Step | What it asks for |
|---|---|
| Start | Draft the brief with AI from your website or a few words about the business, or write it yourself. Only when starting from scratch |
| Brief | Title, one-line summary, cover image, description, niche |
| Requirements | Who the campaign is for, and any non-cash extras |
| Budget | The amount, its currency, and whether creators see it |
| Timeline | Pitch deadline (required, at most 14 days after publishing), production window, go-live date |
| Review | The brief as a creator will read it, then publish |
Every AI suggestion is editable before you publish, and the assistant drafts text, requirements, an image and a budget.
Your work saves as you move between steps, and again on the way out, rather than on every keystroke. Leaving through the back link or Save draft saves first and tells you it saved. Opening the builder and leaving without typing saves nothing, so it does not spend one of your draft slots.
Budget and currency
Two visibility modes. Show the budget and creators price against the figure, which produces fewer offers wide of the mark. Keep it internal and creators name their own price with no anchor: nothing about the figure is shown or implied anywhere.
You choose the currency. It is preselected from your company country when that country is set and we settle in its currency. Otherwise you pick. Creators always quote in their own currency, because that is what their contract is stamped with, and your figure is converted for them as a guide.
The currency is fixed once the campaign is live, because creators have priced their offers against it.
A platform minimum applies at publish, in your campaign's own currency. Drafts are exempt, so you can save a brief before you have decided a number.
The marketplace fee is added at checkout and is not part of the budget figure.
Drafting, publishing and editing
Save as draft when the brief is not ready. Publishing makes the campaign visible and notifies creators, ranked by niche first, then by whether they make content for brands, then by the directory's daily order, so the same creators are not always first. Nobody is filtered out by platform. Creators who have paused their profile are not sent new campaigns.
How long a campaign runs
Every campaign runs on a fixed clock, so no creator pitches to a campaign nobody is reading.
- Creators can pitch for up to 14 days. You pick the pitch deadline when you publish, and it defaults to the full 14 days. You can move it earlier later, but never later. To run longer, publish a new campaign.
- You then have 7 days to choose. The campaign leaves every list creators browse and takes no new Pitches, but you can still accept or decline the ones you have.
- After those 7 days the campaign closes itself. Pitches you have not answered expire, and each creator is told that you did not choose in time, not that you turned them down.
- If the first Pitch waits 7 days without an answer from you, the campaign is hidden from creators and takes no new Pitches until you accept or decline one. Answering any Pitch brings it back.
Pitches you accepted are never affected. An accepted Pitch is a collaboration from that moment, paid for or not, and it continues when the campaign closes. An agreement you have not paid for still closes after 30 days, as every unpaid agreement does.
We email you when the campaign is hidden, when the pitch deadline passes, and when the campaign closes.
An open campaign can still be edited, but a creator priced the version they read. If the brief or the budget changes materially, close it and publish a new campaign instead of changing the basis of existing Pitches.
Managing one campaign
A campaign has four working areas.
| Area | What it is for |
|---|---|
| Overview | Read the brief, budget, dates, requirements and current status |
| Invite | Browse creators and invite them to pitch on this campaign |
| Pitches | Review every Pitch on this campaign, including closed offers |
| Hired | See accepted creators, agreed rates, spend by currency and contract links |
The Brand Space Proposals page lists Pitches from every campaign, beside every other offer and request that is not paid for yet. The Pitches area shows the same offers within one campaign.
An invitation puts the campaign in front of a creator. It is not an acceptance and does not reserve them; they still decide whether to send a Pitch.
Reading and answering Pitches
A Pitch is a priced offer. It shows the creator, each deliverable and unit price, quantity, revisions, delivery date, usage rights, tax where applicable and the total in the offer's own currency.
Accept creates the agreement from those exact lines and opens the collaboration, where you pay. Nothing is charged until you pay there.
Decline closes the Pitch. You may add a reason the creator can read.
You can accept more than one creator on the same campaign. Each accepted Pitch becomes its own collaboration.
Finishing hiring
Use Finish hiring when the team is complete, or let the campaign close itself 7 days after the pitch deadline. Closing stops further Pitches and closes the remaining unanswered ones. Existing collaborations continue independently.
A closed campaign is not reopened. Clone it to start another round.
No limits on campaigns
There is no plan and no campaign limit: publish as many campaigns and keep as many drafts as you need. No campaign limits how many Pitches it can receive.