Forretning
Pitches
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Every campaign you have priced, what a pitch actually is now, and what happens when a brand accepts one.
A pitch and a proposal are the same thing
They used to be two, and the pitch was the weaker one: a quote, a message and a list of deliverables that never reached the contract. There is now one builder, one object and one set of rules, and one list: Proposals shows every offer together, each marked with where it came from.
A pitch is a proposal that prices a brand's campaign brief. The campaign is the brand's brief; your pitch is your priced answer to it. Every pitch you have sent is in Proposals, labelled Campaign pitch: under Sent while the brand decides, and under History once they have. Pitches used to have a screen of its own.
How you send one
You start from the campaign. Open campaigns are under Campaigns in your Creator Space menu, and the newest are also on the front page. Opening the builder from a campaign seeds the draft with that brief, and from there it is the ordinary proposal builder: deliverables with a price on each, your currency, usage rights, a delivery date, and your tax treatment.
That means a pitch carries the things the old application could not:
- Priced line items, instead of one lump quote.
- A stamped currency, so the total cannot be read in the wrong one.
- Usage rights, stated up front rather than argued about later.
- A frozen tax rate, so the numbers do not move under you.
Everything you put in the builder is what the contract is made of, which was the point of the change. The deliverables you agreed used to be dropped on acceptance, leaving the scope as whatever prose had been typed.
Before you can send
Two checks, both about being payable rather than about the pitch itself: your email has to be verified, and your identity and payout details have to be set up with Stripe. You will be told at the point of building a draft, not after the brand has already picked you.
One live pitch per campaign
You can hold one live pitch on a campaign at a time. If you want to change what you offered, send a revision: it replaces the previous one and says what it replaces, so the brand is never comparing two of your prices at once.
How a pitch is answered
Awaiting answer. Sent, not yet decided. There is nothing to chase here.
Accepted. The brand picked you, and the contract is created at that moment, carrying the exact deliverables, price and usage rights you sent. It waits under Waiting for payment until the brand funds escrow, and work starts then.
Declined. The brand went another way. It costs you nothing, and it does not affect anything you send them next time.
Expired. The brand did not choose in time. Every campaign takes pitches for at most 14 days, shown as the pitch deadline on the campaign, and the brand then has 7 days to choose. A pitch still waiting after that expires, and you are told. It was not declined.
A campaign whose brand has not answered anyone for 7 days is hidden and takes no new pitches until the brand answers, so you are not pitching to a brief nobody is reading.
Nothing is a contract until it is accepted. Sending a pitch used to create a contract immediately, which told a brand they had an agreement with everyone who had ever offered them anything. Now an offer is an offer until somebody says yes.
Writing a better pitch
Brands reading a campaign read many pitches. Prices that sit inside the stated budget, deliverables that answer the brief rather than your standard set, and one sentence on why your audience fits, beat a long biography every time. The brief is the prompt, so answer it.